The life of a circus animal doesn’t seem that easy with all the whips and chairs and jumping through rings of fire. The very idea of keeping creatures in a cage can make some people sad. That’s why People for the Ethical Treatment of Animals decided it was time to change a cookie box.
First sold in 1902, Barnum’s Animal Crackers come in the box showing circus animals behind bars in their traveling boxcar.

After talking with PETA, Nabisco introduced new art for the box hat shows the animals posing with an attitude of total freedom in the golden light of the Serengeti.
“The new box for Barnum’s Animals perfectly reflects that our society no longer tolerates caging and chaining exotic animals for
circus shows,” writes the animal rights organization. “PETA is celebrating this redesign just as we’ve celebrated the closure of Ringling Bros. and Barnum & Bailey Circus.”
But have they gone far enough? One person on Twitter joked that he won’t be happy until they poke breathing holes in the box.”
What do you think about the new art? Let us know in the comments.
Photo by Robert Fornal